What’s Happening with the Oven Claw?
July 19th, 2008
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Updated Website
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Oven Claw Strategy
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Community Development
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Design Patent Update
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Leikam Enterprises, LLC Team
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A Background Story
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Call for Recommendations – Company Development
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Thank You Christina
If you browsed the updated website – thank you Christina – you can now order an Oven Claw directly through the website. We would like to see a flood of orders. You may also notice that the cost is far less expensive ($28.95) than if you were to purchase the Oven Claw from a commercial store. In such stores they are selling for $40 – $50. We can sell them like this because we have no overhead, etc. If you wish to order an Oven Claw now, just submit through our website and we’ll ship. You will never be disappointed. http://ovenclaw.com/shopping.htm
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Our strategy is to sell the Oven Claw through high-end stores such as Crate ‘n Barrel, Chef’s Kitchen, Williams-Sonoma, galleries that sell artistic wood products, etc. In order to get the Oven Claw into such stores, we need a distribution company to contact us. If you know of anyone who is either a buyer or a national or international distributor of kitchen utensils, kitchen gadgets or kitchen tools, please send me a note through the website. It will be much appreciated. http://ovenclaw.com/contact.htm
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As we move ahead, we want to develop the Oven Claw Community and establish a network of like minded people who enjoy high-end kitchen environments. As this develops, we intend to add products to our line and for those who are registered; you will receive specials and free products that only you will have access to.
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The application for a design patent is moving along very well and we expect approval fairly soon. In the meantime, I can legally use the patent mark.
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The Oven Claw is being sold by Leikam Enterprises, LLC. We formed the company by attracting a highly competent team: Bill Leikam, President, David Leikam, Vice President of Web Strategy, Josh Leikam, Vice President of Manufacturing and Christina, Vice President of Website Development. We are proud to be working together with such a competent group of people.
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The Story – Why Not Just Give Up?
When I plunged into the development of the Oven Claw (generically known as a hot oven rack puller), I was warned that the cost for manufacturing it within the United States would be more than the market would bear. Being stubborn and determined, I tried by putting the first supply of Claws into the marketplace at $25.00 wholesale, meaning that the retail cost would have to be $40.00 to $50.00 which is far above the going rate for oven rack pullers. My nephew Josh and I worked hard to try to find someone who would manufacture the Claw at a reasonable cost but after a couple of months we came up with no one.
Everything looked bleak but I often find that when I am intuitively on the right track, I get a break, and we did.
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We want to develop our young company by establishing an attitude with both our customers and our employees that they are encouraged to be an equal part of the family. So if you have any recommendations either for the website newsletters or any other aspect of our operations, please let us know your thoughts. You can do this through http://ovenclaw.com/contact.htm.
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I want to thank Christina for building and maintaining the Oven Claw website. If you need a website at a very reasonable cost, go to http://wagooh.net/ and contact Christina. She’s great!!!!
Sincerely,
Bill Leikam, President
Leikam Enterprises, LLC
Palo Alto, California
Website Designed & Maintained by WaGooh Graphics & Web Design