Tuesday, August 3rd, 2010
I want to take a few minutes here to thank Laurie Burke for her generous help on July 20th. I had posted a message on two of my LinkedIn groups and received a lot of excellent advice from numerous people. I needed to get outside of my box and do some creative marketing in the bath and kitchen area. As comments came through, Laurie spoke up and suggested that my company donate an Oven Claw Pro as a door prize for their next meeting. By introducing the Oven Claw Pro as a door prize to the joint Southern California, Central Coast & Valleys National Kitchen and Bath Association http://www.nkba.org/ meeting we could get some interesting promotion.
Laurie wrote, “We had many quizzical expressions coming from those who came to the registration counter and there were some funny comments too. I had the Oven Claw Pro on the table at the registration counter with the fliers. I announced the door prize asking everyone to put their business card into the bowl for the door prize drawing. At first glance, some asked if it was a back scratcher, others said it could be used as a weapon in case of intruders. When I explained its use and also that it is a great marketing tool to give to clients, I could see the light bulb effect go off. During the call to order at the meeting, the board president did not have his gavel, so we improvised using the Oven Claw Pro as our gavel. It got some more laughs as we said not only is this a handy tool in the kitchen but equally effective to call a meeting to order.”
We here at Leikam Enterprises, LLC also thank all those who contributed with their ideas as to what we could do to improve our exposure. We have taken action on several ideas and intend to follow through with others. A few examples of these contributions are:
- Contact appliance manufacturers to see if they would be interested in your product as an add-on sale or even as an item that comes with a purchase.
- Why not have Appliance Distributors, Kitchen & Bath Dealers be able to buy a small quantity of these and give them away as door prizes, or small gifts.
- Home Shows
- Put them on consignment to local dealers
- Appliance centers. Show people how it works, maybe even give a few away.
- Set up at kitchen and bath trade shows.
- Rent a small area from a major appliance booth at a trade show.
You might be able to use some of these ideas too.
Tags: kitchen gadget, kitchen tools, kitchen utensil, National Kitchen and Bath Association
Posted in Uncategorized | 1 Comment »
Sunday, October 19th, 2008
When I began to design the Oven Claw, I didn’t even know what it was called. I had seen one being used but Tanya didn’t know. It was simply their Oven Buddy. She knew that it was a great tool that kept her from burning her arms or hands when she needed to withdraw hot food from the oven. She swore by it. As time went on I described it to friends and acquaintances and asked them what it was called but interestingly enough, no one knew. I thought, “Well, if no one knows what this thing is called, maybe it’s not that widely known or widely used.” That led me to think that just maybe there was a market for it. Out of such ignorance, I decided to carve one of my own designs from soft pine. That version didn’t impress me but it did form the first rough pattern that I then worked from.
I continued to be bothered by the fact that I still had no generic name for it. Finding out what it was called, took a lot of digging but I finally discovered that it was called an oven rack puller / pusher. With that, I searched the internet and found eight to ten different designs; a few good looking ones, the rest almost toy-like. What most struck me, however, was how similar in design they were and how flimsy some of them looked. At that point, I hadn’t yet developed the design as it presently stands but I did think that whatever emerged my hot oven rack puller had to be sturdy enough to withdraw a hot oven rack laden with a large turkey. It needed to be elegant so that it would fit in a modern, high-end kitchen. Additionally, I understood two things:
- Develop my hot oven rack puller into a well known oven utensil and
- Create one that would virally sell in the high-end marketplace.
By that time my design had begun to emerge and soon I came to the point where I needed to take it to a woodturner to turn the first prototype. I was excited by the outcome. I showed it to friends and they were impressed and said that they wanted one. Since the first wood worker was not equipped to turn a larger number of them, he referred me to someone who was a professional woodturner. It was then that I had twenty five of them made and gave them away as Christmas gifts. Along with the gift, I included a brief letter asking for honest and clear feedback. Several people replied that they were happy to receive it but that they wouldn’t change from using their oven mitts. (Habit is sometimes hard to break.) Many more replied with very positive feedback, loving its design, loving its usefulness. One person replied that she had wanted something like this because she was tired of having burnt, dirty mittens lying around. It was enough to urge me onward. (Next installment – The Oven Claw Goes to Market – Part II)
Tags: burn, hot, hot oven, kitchen, kitchen gadget, kitchen utensil, oven, oven claw, puller
Posted in Uncategorized | Comments Off
Website Designed & Maintained by WaGooh Graphics & Web Design